Our story all began with an idea. We wanted to launch a business, turning a hobby into something more.

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Who is Sinéad Fitzgerald?

I’ve spent my career at the intersection of software, AI, healthcare, education and the public sector – most recently in partnerships at Microsoft, helping SaaS and AI companies navigate enterprise co-sell, compliance and complex deals.

Women are already making sophisticated decisions at work. Investing is not beyond us; we just haven’t been given the scaffolding.

  1. Money conversations should be honest, plain English and free of shame.

  2. Impact and returns are not enemies.

  3. When more women know how to invest, the whole ecosystem shifts – from who gets funded to who builds generational wealth.

  4. Equity reimagined. Open doors. Remove barriers.

  5. There is power in the collective.

I’m also:

  • The founder of Vested Impact;

  • Co-chair of Code Without Barriers, supporting women into AI and tech roles across Asia;

  • Pillar lead for Women in Software at the Software Australia Industry Association;

  • Board member of ThinkUKnow, focused on keeping kids safe online

I’m a mum, an Irish migrant to Australia, and a person who believes money should be plain English, not a secret language.

Vested Impact is how I bring all of that together:
to help women – especially in big, complex organisations – feel at home in investing.